12.10.24
Video That Connects: Authenticity in Recruitment
In today’s job market, big brands need more than a list of benefits to attract and retain talented employees – they need to make a connection. As a creative director, I’m often asked to help make that connection, in the form of recruitment videos. And in complex, regulated industries like financial services and life sciences, video can capture emotion, sincerity, and a sense of a company’s culture – without compromising compliance.
Our goal is to engage audiences by challenging creative boundaries. The goal of compliance is to create and enforce boundaries, by ensuring companies follow the laws, regulations, and standards of their industry. And when tasked with creating HR/recruitment campaigns, we’ve found that using actual employees on-camera is a powerful and authentic approach.
People talking about their own experiences are less likely to make questionable claims and more likely to make a connection with the viewer. When you hear the sincerity in someone’s voice, you want to believe their message. By focusing on the personal rather than the promissory, we’ve found a way to balance creativity with compliance. Real people sharing real stories can often cut through the noise, showing potential hires not only what a company does but who it really is.
Once we’ve decided to put employees on-camera, attention to creative details can turn good videos into great ones. This includes conducting pre-interviews to uncover compelling stories, creating a mood board to establish the unique look and feel for the project, and using quality cameras so people look their best. The more attention paid to the details, the more seamless the storytelling, which allows the viewer to settle in and absorb the experience.
A well-crafted recruitment video doesn’t just communicate a message; it creates a connection. And for brands navigating the complexities of competitive, highly regulated fields, that connection is invaluable. Video, when made with authenticity and heart, can bridge the gap between what a company says and how it truly feels – creating a lasting impact that everyone will approve of, even compliance.
Wise words by John Lawrence.
In today’s job market, big brands need more than a list of benefits to attract and retain talented employees – they need to make a connection. As a creative director, I’m often asked to help make that connection, in the form of recruitment videos. And in complex, regulated industries like financial services and life sciences, video can capture emotion, sincerity, and a sense of a company’s culture – without compromising compliance.
Our goal is to engage audiences by challenging creative boundaries. The goal of compliance is to create and enforce boundaries, by ensuring companies follow the laws, regulations, and standards of their industry. And when tasked with creating HR/recruitment campaigns, we’ve found that using actual employees on-camera is a powerful and authentic approach.
People talking about their own experiences are less likely to make questionable claims and more likely to make a connection with the viewer. When you hear the sincerity in someone’s voice, you want to believe their message. By focusing on the personal rather than the promissory, we’ve found a way to balance creativity with compliance. Real people sharing real stories can often cut through the noise, showing potential hires not only what a company does but who it really is.
Once we’ve decided to put employees on-camera, attention to creative details can turn good videos into great ones. This includes conducting pre-interviews to uncover compelling stories, creating a mood board to establish the unique look and feel for the project, and using quality cameras so people look their best. The more attention paid to the details, the more seamless the storytelling, which allows the viewer to settle in and absorb the experience.
A well-crafted recruitment video doesn’t just communicate a message; it creates a connection. And for brands navigating the complexities of competitive, highly regulated fields, that connection is invaluable. Video, when made with authenticity and heart, can bridge the gap between what a company says and how it truly feels – creating a lasting impact that everyone will approve of, even compliance.
Wise words by John Lawrence.