What do ABC-TV’s Shark Tank and MK3 Creative have in common? Both recently sent their top sharks to Austin, Texas, for the annual SHI Corporate Sales Conference.

We’re a creative agency, and we pride ourselves on storytelling. A live event is a meaty storytelling medium to sink our teeth into, and every year our client SHI lets us do just that.  SHI is a leading corporate reseller of software, hardware, and information technology products and solutions.  They partner with MK3 to produce and execute a multimedia event that incudes room layout and stage design, A/V technology, and content production.  In other words…we help bring their story to life, live on stage.

What does that have to do with ABC’s Shark Tank?  Aside from hosting major industry players like HP, Dell, Lenovo, and Apple, SHI also features special keynote speakers to motivate and entertain. Robert Herjavec, founder of The Herjavec Group and one of the leading Shark Tank investors, was this year’s “big fish.”

MK3 worked with Herjavec and the SHI team to deliver a live presentation for their sales force that was motivational, entertaining, and ultimately worth the investment.

By Mark DiTondo, Creative Director