Distance is in. And not in a good way.

Today is all about distancing – social, safe and sanitized. It’s the right thing to do, but not the best way to produce your marketing videos.

How do we keep the video communication channels open? By staying creative and relying on the tools and techniques still available to us: motion graphic animation and stock footage/photography. Creating videos using these approaches can be done “long distance”, with all collaboration conducted via email, phone and video conferencing.

If your business is driven by the power of people and their relationships, you might need to consider using stock. It’s not always as “generic” as you might think and when used properly, can still pack the emotional punch you’re looking for.

All stock footage, however, is not created equal. MK3 is experienced and adept at working with stock, because as Creative Directors and Cinematographers, we don’t rely on keyword searches to find the right content – we approach every production as if we’re directing a shoot, because the look, lens and lighting are just as important.

When searching for stock, we’re also scouting locations, casting actors, and reviewing each sequence for unique lighting, focal length and frame composition. We want your stock footage and photography to look and feel as unique as your video’s message.

Using stock also enhances the opportunities and importance of design/motion graphics. On-screen text call-outs and graphic framing devices become even more important in creating visual and branding consistency.

Distance is in. But as always, so is creativity. And that means being smart about your approach to video. Now, more than ever, consider using stock footage in your productions. It’s the right thing to do and the right time to do it.