03.04.25
Why I Love Movie Trailers
My favorite part of the cinematic experience – and bear with me for a moment – is the coming attractions, the previews, or as they’re called in the business – the trailers. While most people walk in 15 minutes late to avoid them, I make it a point to arrive early, so I don’t miss a single one. Not only do they provide a visual guide to help me determine my movie-going schedule for the next 6 months, but they also offer a very disciplined, big screen example of the art of storytelling.
In order to know what a movie trailer is, it helps to know what it’s not. It’s not a miniature version of the movie itself. It’s more of a teaser, an appetizer. A trailer needs to have enough information to draw you in but not enough to spoil the plot. What’s the point of going to a movie when you already know what’s going to happen? (And to be clear, I’m not talking about movies that can be watched repeatedly. As a chronic “movie re-watcher,” I’ve seen Interstellar at least four times and don’t plan to stop there.) A great trailer offers a brief, compelling look into the tone, style, and feel of a movie. It builds excitement, stirs intrigue, and leaves you wanting more.
One of my favorite recent examples is the teaser trailer for the movie “Companion”. https://www.youtube.com/watch?v=PhcLjiVtgco
Property of Warner Bros. Pictures
My reaction after watching this trailer was immediate: I’m going to see this movie as soon as it comes out. Gold star to the editors for this one!
The trailer is brief. It’s visually striking. It doesn’t overexplain the plot. You quickly learn who the main characters are, that it’s not your typical love story, and that it will absolutely end in a bloody mess. What more do you need to know? Ticket please!
In our creative world, we spend just about every day filtering through the clutter to find concise and engaging ways to tell a story. Clients often give us twenty-page documents full of value prop information and RTBs (reasons to believe). It’s our job to boil it down to messaging that really matters. And it’s not just about condensing twenty pages of information into a 60-second video – it’s often about conveying a message with just enough information to tease the audience, spark curiosity, and leave them wanting to learn more. Ticket please!
Movie magic musings by Haley Noviello
My favorite part of the cinematic experience – and bear with me for a moment – is the coming attractions, the previews, or as they’re called in the business – the trailers. While most people walk in 15 minutes late to avoid them, I make it a point to arrive early, so I don’t miss a single one. Not only do they provide a visual guide to help me determine my movie-going schedule for the next 6 months, but they also offer a very disciplined, big screen example of the art of storytelling.
In order to know what a movie trailer is, it helps to know what it’s not. It’s not a miniature version of the movie itself. It’s more of a teaser, an appetizer. A trailer needs to have enough information to draw you in but not enough to spoil the plot. What’s the point of going to a movie when you already know what’s going to happen? (And to be clear, I’m not talking about movies that can be watched repeatedly. As a chronic “movie re-watcher,” I’ve seen Interstellar at least four times and don’t plan to stop there.) A great trailer offers a brief, compelling look into the tone, style, and feel of a movie. It builds excitement, stirs intrigue, and leaves you wanting more.
One of my favorite recent examples is the teaser trailer for the movie “Companion”. https://www.youtube.com/watch?v=PhcLjiVtgco
Property of Warner Bros. Pictures
My reaction after watching this trailer was immediate: I’m going to see this movie as soon as it comes out. Gold star to the editors for this one!
The trailer is brief. It’s visually striking. It doesn’t overexplain the plot. You quickly learn who the main characters are, that it’s not your typical love story, and that it will absolutely end in a bloody mess. What more do you need to know? Ticket please!
In our creative world, we spend just about every day filtering through the clutter to find concise and engaging ways to tell a story. Clients often give us twenty-page documents full of value prop information and RTBs (reasons to believe). It’s our job to boil it down to messaging that really matters. And it’s not just about condensing twenty pages of information into a 60-second video – it’s often about conveying a message with just enough information to tease the audience, spark curiosity, and leave them wanting to learn more. Ticket please!
Movie magic musings by Haley Noviello